15 Feb '17, 3pm

Keyword SWOT analysis: Finding your content opportunities

Keyword SWOT analysis: Finding your content opportunities Casie Gillette on February 15, 2017 at 10:27 am Categories: All Things SEO Column , Channel: SEO , SEO - Search Engine Optimization , SEO: Content & Writing , SEO: Keyword Research If you’ve been working with one client or one site for a long time, you know it can be challenging to keep things fresh, both from an idea perspective and also an interest perspective. After all, it’s no secret that one of the common reasons people love this industry is the constant change. That being said, while change keeps us on our toes, there’s also an element of consistency I love. Yes, the search results change and strategies evolve, but at the end of the day, search really comes down to creating something that’s accessible, useful and important to your customers. Enter keywords . I’ve talked about keywords plenty of times , and gu...

Full article: http://searchengineland.com/keyword-swot-analysis-finding...

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