14 Feb '17, 2pm

How to use psychological principles to improve ad copy

How to use psychological principles to improve ad copy

Conveying value is easy — simply write copy in terms of how someone’s life will improve if they purchase your product or service. Use of the word “you” in your ad can help convey this. What value-based language is really designed to accomplish is to create an emotional trigger in order to elicit an emotional response.

Full article: http://searchengineland.com/how-to-use-psychological-prin...

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