28 Nov '12, 7pm

SEW Weekly: How to Sell Yourself as an SEO, with Special Guest Bruce Clay

SEW Weekly: How to Sell Yourself as an SEO, with Special Guest Bruce Clay

How can you more effectively sell your SEO services, build your brand, and ultimately make more money? Many of us come from a technical background and are still developing creative or sales skills. SEOs may have started out in IT or programming, or worked in larger companies and are now going out on their own. Increasingly, SEO professionals are required to wear a variety of hats, especially in smaller companies or as freelancers. You might not have someone dedicated to PR, or sales, or marketing your company. When you have to manage these areas yourself, how do you build your brand and more importantly, sell yourself in a way that translates into greater sales and a more profitable business? Bruce Clay has obviously managed this better than most. Last week on SEW Weekly, we picked his brain to find out just how to more effectively sell your SEO services. What Is the SEO M...

Full article: http://searchenginewatch.com/article/2228223/SEW-Weekly-H...

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