28 Nov '12, 5pm

Why Your Content Marketing Needs To Be More Active

Why Your Content Marketing Needs To Be More Active

The Content Marketing Institute and MarketingProfs recently released their 2013 benchmarks on B2B content marketing . Reading it, you will be struck by two realizations: Content marketing is huge Content marketing desperately needs conversion optimization The “huge” part you probably already suspected from the deluge of blog posts out there on the subject. However, this report quantifies that scale, and it is impressive. Of the B2B marketers in North America who participated in this benchmark (N = 1,416), 91% of them now use content marketing; 54% of them plan to increase content marketing or significantly increase their spending on it over the next 12 months. On average, 33% of the marketing budget will be spent on B2B content marketing. That is huge. And at that scale, it’s clearly an executive-level priority. The CMO, himself or herself, is making a big bet on content m...

Full article: http://searchengineland.com/why-your-content-marketing-ne...

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