12 Feb '17, 6am

This is how you should disclose boosted content on #socialmedia.

Does your favorite user on Instagram really like her new noise canceling headphones or is she sharing sponsored content? With the increasing prevalence of affiliate marketing on social media, it has become more and more difficult to discern what products and services influencers are genuinely excited about and which they are just being paid to promote. Enter the Federal Trade Commission (FTC), the U.S. government agency responsible for overseeing advertising practices. When providing us with their detailed guidelines for sponsored posts and native advertising on social media, they even offered us this creative narrative: Suppose you meet someone who tells you about a great new product. She tells you it performs wonderfully and offers fantastic new features that nobody else has. Would that recommendation factor into your decision to buy the product? Probably. Now suppose th...

Full article: https://www.searchenginejournal.com/a-quick-look-at-spons...

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