11 Feb '17, 1pm

The impact (and lack thereof) of Google’s mobile popup algorithm https://t.co/Kp0YGrVhWS

Although there hasn’t been widespread impact yet, Google can turn up the dial at any time. I know many people are still hoping that happens; and if it does, sites using mobile popups or interstitials can get hit. Remember, high risk, high reward. Publishers are still figuring out ways to push the envelope with mobile popups in order to determine which formats and techniques will get hit and which ones won’t. But based on my research, there’s very little negative impact overall so far. I recommend watching my initial post for more updates. Never simply take Google’s word for it. Track and test updates for yourself. I’m glad I decided to gather close to 70 sites using mobile popups and interstitials. That enabled me to test how strong the algorithm was and if it was doing what it was supposed to do. Mobile popups and interstitials are horrible user experience-wise, but they ...

Full article: http://searchengineland.com/impact-lack-threreof-googles-...

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