The 6 Most Important Things International Search Marketers Should Know To Be Successful

Last week, Bill Hunt asked readers to decide what would be the most important task they could perform in 60 minutes — a great question which also set me thinking. No matter how many times I thought about the question, I have kept returning to the same answer — improving the knowledge of our people. It’s actually one of the beefs I have about automated tools (only one of many, I might add); namely, that if a tool does it automatically, no one ever really learns what matters. And, no one really knows if the tool’s advice if correct, either. Dig Carefully To Find Accurate Information First, you have to understand the Atkins-Krueger law of online knowledge (humor), which states that “The number of sites which provide correct information is inversely proportional to the total number of sites which talk about the subject .” So, if there are only a few sites which talk about the ...

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