27 Nov '12, 6pm

For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales: Learn

For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales: Learn

In the wake of Black Friday e-commerce reports, more than a few mainstream media publications have grabbed hold of one particular IBM finding and used it to proclaim, once again, that social media marketing is a fail. Surprisingly, even niche marketing publications shouted it from the rooftops. Check out these headlines: Social Media Has a Black Friday #Fail - WSJ.com Black Friday Stats: Mobile Impresses While Social Depresses - Marketing Pilgrim Guess What Percent of Black Friday Online Sales Came From Twitter Referrals? - BusinessInsider What did IBM find that was so damning for Twitter? Exactly 0 percent of Black Friday online retail sales came from Twitter referrals. Ouch! Yet IBM also shared, "This year's holiday shopper was hungry for great deals and retailers didn't disappoint, rolling out compelling offers which consumers gobbled up on Thanksgiving straight through...

Full article: http://searchenginewatch.com/article/2227816/For-the-18th...

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