01 Feb '17, 3pm

.brand

One potential benefit for consumers is that .brand TLDs offer simplified navigation which we haven’t seen in the online world since the halcyon days of Windows 2000. Back when websites had two or three navigation options each and you could find whatever you wanted within one or two clicks (assuming you knew how to get to a website that is) because websites were so much smaller.

Full article: https://searchenginewatch.com/2017/02/01/brand-tlds-vs-co...

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