26 Nov '12, 4pm

What Is Foursquare's SEO Strategy?

What Is Foursquare's SEO Strategy?

Two weeks ago, Foursquare launched a new version of its homepage which Greg Sterling touted as “taking on Yelp” by adding a search box. Naturally, my first reaction was to figure out what Foursquare’s new SEO plan. Imagine my surprise when I discovered there was none… First a bit of data. According to SEMRush , Foursquare’s organic traffic has been growing aggressively since July of 2011: This traffic growth appears to have been the result of the launch of Foursquare’s “Self Serve” pages for Business . Clearly, the growth of mobile and Foursquare’s profile, created a lot of incentive for businesses to claim and update their pages. This combined with a few billion check-ins and the addition of content like restaurant menus clearly added some fuel to the SEO fire. Millions of new URLs with tons of fresh content is just what Googlebot ordered. But what intrigued me about Four...

Full article: http://searchengineland.com/what-is-foursquares-seo-strat...

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