What Is Foursquare's SEO Strategy?

Two weeks ago, Foursquare launched a new version of its homepage which Greg Sterling touted as “taking on Yelp” by adding a search box. Naturally, my first reaction was to figure out what Foursquare’s new SEO plan. Imagine my surprise when I discovered there was none… First a bit of data. According to SEMRush , Foursquare’s organic traffic has been growing aggressively since July of 2011: This traffic growth appears to have been the result of the launch of Foursquare’s “Self Serve” pages for Business . Clearly, the growth of mobile and Foursquare’s profile, created a lot of incentive for businesses to claim and update their pages. This combined with a few billion check-ins and the addition of content like restaurant menus clearly added some fuel to the SEO fire. Millions of new URLs with tons of fresh content is just what Googlebot ordered. But what intrigued me about Four...

Full article: http://searchengineland.com/what-is-foursquares-seo-strat...

Tweets

@AndrewAllsop » 24 Dec '12, 5pm
What Is Foursquare’s SEO Strategy? - A: They don't have/need one. [link]
@seo_105 » 24 Dec '12, 2am
refering to "What Is Foursquare's SEO Strategy?". [link]
@seotweetz » 07 Dec '12, 5pm
RT @TrondLyngbo: What Is Foursquare's SEO Strategy? [link] via @sengineland #SEO #foursquare
@seotweetz » 03 Dec '12, 9pm
RT @TraylorUnlimit: What Is Foursquare's #SEO Strategy? [link] via @sengineland
@junyu » 03 Dec '12, 1pm
「What Is Foursquare’s SEO Strategy?」: [link] #reader
@seotweetz » 03 Dec '12, 7am
RT @DharmamitraJeff: What Is #Foursquare's #SEO #Strategy? [link] via @sengineland #SMM #SEM
@arlenenewbigg » 02 Dec '12, 11am
What Is Foursquare's SEO Strategy?Good point Andrew - what about in the long term? [link] via @sengineland
@oriolm » 01 Dec '12, 4pm
RT @Conoroconnor: Foursquare's SEO Strategy [link] <- Intersting!
@Conoroconnor » 01 Dec '12, 4pm
Foursquare's SEO Strategy [link] <- Intersting!
@sengineland » 01 Dec '12, 4pm
Weekend Review: What Is Foursquare's SEO Strategy? by @localseoguide [link]
@vceliste » 01 Dec '12, 2pm
SEO strategie foursquare: [link]
@Stigmatter » 01 Dec '12, 11am
RT @ksushil7: What Is Foursquare’s SEO Strategy? [link] #SEO
@seotweetz » 01 Dec '12, 5am
RT @TrcyHuang: @foursquare 's #SEO strategy [link] via @sengineland
@LouShuman » 30 Nov '12, 4pm
If you have a dental office, you should be on Foursquare. @localseoguide explains how Foursquare is doing SEO [link]
@andreapetaro » 30 Nov '12, 12pm
RT @Segest_spa: What Is #Foursquare's #SEOStrategy? [link] via @sengineland
@NPapendorf » 29 Nov '12, 6pm
What Is Foursquare’s SEO Strategy? [link] #Does it help your #SEO Activities?!" #Foursquare
@Segest_spa » 29 Nov '12, 5pm
What Is #Foursquare's #SEOStrategy? [link] via @sengineland
@philmetcalfe » 28 Nov '12, 9pm
RT @danielparon: Interesting take on Foursquare's SEO [link]
@ParamountCom » 28 Nov '12, 9pm
Foursquare's SEO Strategy Explained [link] via @keewood
@auredagaz » 28 Nov '12, 6pm
What Is Foursquare's SEO Strategy? - intriguing post from @sengineland [link]
@seotweetz » 28 Nov '12, 3pm
RT @SyneCoreTech: What Is @Foursquare’s #SEO Strategy? - by @localseoguide [link] via @sengineland
@MG_Oscar » 28 Nov '12, 2pm
What Is Foursquare's SEO Strategy? [link] #SocialMedia #MarketingTools #recommended
@MkDigitalPt » 28 Nov '12, 2pm
What Is Foursquare's SEO Strategy? [link] via @engineland
@backtothesocial » 28 Nov '12, 10am
#Foursquare lanzó hace dos semanas una nueva versión de su página de inicio basada en #Yelp [link]
@seotweetz » 28 Nov '12, 3am
RT @justinkofron: What Is Foursquare's SEO Strategy? [link] via @sengineland #seo #foursquare #localseo
@justinkofron » 28 Nov '12, 3am
What Is Foursquare's SEO Strategy? [link] via @sengineland #seo #foursquare #localseo
@TimothyMartell » 28 Nov '12, 3am
“@dealerfire: What Is Foursquare’s SEO Strategy? [link]” #wrt
@seotweetz » 27 Nov '12, 11pm
RT @chriscostner: What Is Foursquare’s #SEO Strategy? [link] via @dealerfire #AutoMarketing
@chriscostner » 27 Nov '12, 11pm
What Is Foursquare’s #SEO Strategy? [link] via @dealerfire #AutoMarketing
@seotweetz » 27 Nov '12, 9pm
RT @BrettCarneiro: What Is @Foursquare's #SEO Strategy? [link] via @sengineland
@seotweetz » 27 Nov '12, 9pm
RT @FPMLocal: What Is Foursquare's #SEO Strategy? [link] via @localseoguide
@avci_d » 27 Nov '12, 7pm
RT @winlocal: @localseoguide wonders: What Is Foursquare’s SEO Strategy? [link] @sengineland
@jaypasana » 27 Nov '12, 7pm
RT @LinkBuildRocket: What Is Foursquare's SEO Strategy? [link] #SEM #SMM
@cr8tivejen » 27 Nov '12, 7pm
They have one? ''> What Is Foursquare's SEO Strategy? [link] via @sengineland
@seotweetz » 27 Nov '12, 7pm
RT @Brooke_Kisker: @michaelkovis Remember when I was trying to brainstorm how to use #FourSquare in #SEO? [link]
@Brooke_Kisker » 27 Nov '12, 7pm
@michaelkovis Remember when I was trying to brainstorm how to use #FourSquare in #SEO? [link]
@seotweetz » 27 Nov '12, 6pm
RT @infusemarketing: What Is #Foursquare's #SEO Strategy? [link] via @sengineland #socialmedia
@tugagency » 27 Nov '12, 6pm
Read how Foursquare's SEO strategy is working so well for them. [link] #seo
@GetWebResultsUK » 27 Nov '12, 5pm
What Is Foursquare's SEO Strategy? [link] #foursquaremarketing #social [link]
@NobleSamurai » 27 Nov '12, 5pm
Foursquare tried to 'take on Yelp' by adding a search box - but their SEO was sparse according to @localseoguide [link]
@boalt » 27 Nov '12, 5pm
RT @rhea: Interesting read. RT @aleyda: What Is Foursquare's SEO Strategy? [link] vía @sengineland (via @timothyjjensen)
@GiseleNMendez » 27 Nov '12, 5pm
What is Foursquare's #SEO strategy? » [link] Hint: Have a brand that people talk about + Get users to create unique content
@switchh69 » 27 Nov '12, 5pm
RT @4squickly What Is #Foursquare's SEO Strategy? [link] … via @sengineland
@seotweetz » 27 Nov '12, 4pm
RT @LauraRanocchi: What Is #Foursquare's #SEO Strategy? [link] via @sengineland
@jbckmn » 27 Nov '12, 4pm
Now this is a search-engine optimization strategy that I agree with: Just open the doors - [link]
@DigiMarketingJo » 27 Nov '12, 4pm
What Is Foursquare's SEO Strategy? [link] < I wish more businesses would take this or a similar approach to SEO.
@StrategyIntMark » 27 Nov '12, 4pm
RT @LocalVox: What is #FourSquare 's #SEO strategy? A blank home page? [link] We don't see them on results pages often.
@LocalVox » 27 Nov '12, 4pm
What is #FourSquare 's #SEO strategy? A blank home page? [link] We don't see them on results pages often.
@timothyleung » 27 Nov '12, 4pm
RT @sebprovencher: reading "What Is Foursquare's SEO Strategy?" [link] via @localseoguide & @streetfightmag
@sebprovencher » 27 Nov '12, 3pm
reading "What Is Foursquare's SEO Strategy?" [link] via @localseoguide & @streetfightmag