Inside Google: a former Google web-spam team member gives tips

Inside Google: a former Google web-spam team member gives tips

Google uses on-page signals such as keyword stuffing or hidden content. They also judge the quality of the web page content. Any type of scraped, synonymized or poorly written text is seen as a spam signal. In addition to the on-page signals, Google uses the backlink profile of a web page to detect spam. Google analyzes many different backlink elements: how many links are there in total? What is the quality of the pages they come in from? Do the pages look “real” or are they just there to host the links? What anchors texts are used? The commercial vs. non commercial ratio of the anchor texts.

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