Community from Scratch: Building Online Brand – Increasing SEO Value

Community from Scratch: Building Online Brand - Increasing SEO Value

Community from Scratch: Building Online Brand – Increasing SEO Value

User-generated content, viral marketing, online word of mouth, third-party endorsement — all buzz terms that any digital marketer wants to be able to excel at using, turning out for the positive for bosses, boards, colleagues, and even friends. Everyone, I mean everyone in the marketing game can use more tips and “how to’s”, and to that end here are a few more. The marketing player that manages to get all these online communicative balls rolling, stardom and awards naturally wait. However, accolades and awards are not that easy to come by, that is until a sort of mastery is attained. The question is; “How do you get that very obstinate object to start moving?” At Savoo, this question was asked of us around 18 months ago. “How do we get a whole bunch of bloggers to like and talk about us when they have never heard of us before?” “Your challenge”, a big U.S. boss said in the...

Full article: http://www.searchenginejournal.com/building-online-brand-...

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@cftc10 » 18 Dec '12, 4pm
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Just cause 1 person drinks #Guinness and 1 person Sauvignon Blanc, doesn't mean you can't be relevant to them both. -- [link]
@saradunham » 28 Nov '12, 2am
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