How to Master Working With Bloggers

How to Master Working With Bloggers - Search Engine Watch (#SEW) #Blogging

Many marketers fail to understand the fundamental role of a blogger. Marketers oftentimes get caught up in a campaign idea that they know "readers are just going to love." However, marketers need to go through the blogger in order to reach his/her audience. This means we need to target campaigns that cater not only to readers, but also more importantly to the blogger. Bloggers require a very specific type of outreach. Think of bloggers as gatekeepers . Every single one of your campaigns is filtered through these gatekeepers. Many marketers forget this, and wonder why their campaigns fail . It's because the pitch and/or deliverable didn't cater to the gatekeepers' interests, and thus, didn't make the cut. Know What Motivates the Blogger To speak to these gatekeepers' interests, you need to know what motivates them. Generally bloggers are motivated by one of three factors: M...

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