How Web Retailers Can Profit With Semantic SEO

Semantic SEO is a fairly new Web marketing tactic that combines search engine optimization and semantic Web technology. Semantic SEO includes a focus on artificial intelligence to understand a user’s intent (i.e., the meaning of the query) in addition to the reliance on text, keywords and links in search algorithms. I wrote before about using structured markup in How Retailers Can Improve Product Visibility Using Structured Markup . A couple weeks ago in E-Commerce SEO Using Schema.org Just Got A Lot More Granular , Aaron Bradley wrote that Google had integrated e-commerce schemas from GoodRelations into schema.org, explaining how that impacts and benefits retailers by significantly increasing “the number of schema.org classes and properties available for e-commerce websites .” Importance Of Structured Data That means now, more than ever before, it’s important for retailer...

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