23 Nov '12, 12pm

5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

In late October MarketingSherpa published a chart from their 2012 Website Optimization Benchmark Report, highlighting average conversion rates broken down by industry. B2B search marketers certainly obsess about conversion metrics and this chart does well to provide broad expectation for success, from an industry perspective. That said, the associated article does a good job identifying important considerations in addition to just benchmark information. How do you define conversion? How do you use benchmark data? For this article, I want to look deeper into the improvement of conversion rates for the B2B website. The two questions above are starting points. Here are five recommendations for B2B search engine marketers who seek to improve conversion rates and leverage benchmark data. 1. Develop Multiple Conversion Opportunities The first striking thing about the MarketingSh...

Full article: http://searchenginewatch.com/article/2226210/5-Ways-to-Im...

Tweets

B2B Marketing Predictions for 2013

searchenginejournal.com 22 Nov '12, 2pm

Change, innovation, progress, while these terms should always be associated with the positive, for marketers entrenched in...

Do you know what is wrong with your site today? #SEO

Do you know what is wrong with your site today?...

convonix.com 25 Nov '12, 4pm

Pioneers of Search Engine Optimization in India If you are to trust a company to do SEO for your website, we suggest you s...

B2B Marketing Predictions for 2013. Look for ma...

searchenginejournal.com 23 Nov '12, 5pm

Fascinating perspectives! I spend a lot of time reading what sales experts have to say and marketing experts are observing...

2012 Year In Review: Important Shifts In Google SEO

2012 Year In Review: Important Shifts In Google...

searchengineland.com 23 Nov '12, 3pm

Google loves Panda, the algorithm that penalizes websites for too much low-quality content. Since November 18, 2011, Googl...

5 article marketing websites - SEO Chat

forums.seochat.com 24 Nov '12, 4am

Quote: Originally Posted by ThanX Hi guys A quick question: if you had to choose 5 Article Marketing Websites to submit 5 ...

How Web Retailers Can Profit With Semantic SEO

How Web Retailers Can Profit With Semantic SEO

searchengineland.com 23 Nov '12, 4pm

Semantic SEO is a fairly new Web marketing tactic that combines search engine optimization and semantic Web technology. Se...

Five Ways To Drive More Traffic To Your Website...

name.com 23 Nov '12, 9pm

FIVE WAYS TO DRIVE MORE TRAFFIC TO YOUR WEBSITE As a small business owner, you want more website traffic, but you probably...

5 Ways to Protect Your Pet’s Health

5 Ways to Protect Your Pet’s Health

care2.com 22 Nov '12, 9pm

If there’s one thing pet guardians have learned about feeding their pets in recent years, it’s that no manufacturer is imm...

5 Ways to Use 15-Second Videos For Marketing

5 Ways to Use 15-Second Videos For Marketing

networksolutions.com 29 Nov '12, 8pm

Video is something I’ve wanted to integrate into my social media marketing strategy for a while now. Sound familiar? When ...

Top Ways B2B Marketers Can Best Utilize Rich Sn...

searchengineland.com 21 Nov '12, 4pm

There has been a lot of discussion in the SEO world lately around structured data and rich snippets in the SERPs. If you a...

5 Tips for Handling (Not Provided) Data

5 Tips for Handling (Not Provided) Data

searchenginewatch.com 26 Nov '12, 2pm

Make the most out of the data you have. With the “(not provided)” rate approaching 40 percent, it means that you still hav...

Interesting to see EngineYard defaulting to Pos...

engineyard.com 24 Nov '12, 2pm

2012 is almost over and we want to give everyone an update on what the Data Team has been working on. We have a new databa...

Streaming Exascale Data over 100Gbps Networks

computer.org 24 Nov '12, 2pm

Data-intensive computing is one of the crosscutting themes in today's computer research. Many scientific activities depend...

Learning SEO Online, the Best Places to Get Sta...

searchenginejournal.com 23 Nov '12, 12pm

The SEO geniuses at Distilled started the Distilled U program about six months ago and it has become the go-to tool for ev...

Five signs your new SEO client may suck - by @J...

searchenginepeople.com 23 Nov '12, 10pm

Winning new business is critical to the growth and prosperity of any organization. Some companies even obsess about it (at...