09 Jan '17, 5pm

So easy to do this: You should be expiring your blog posts. Here's why and how to do it

I was hoping to be blown away by some solid argument that would make me re-question my belief that blog posts should stay online regardless of their old age to serve SEO purpose, but I didn’t see any argument at all that answered the question asked in the post title. Why is it “okay to have 404 page errors”? The other link “404 page errors” even seems to contradict the previous statement by recommending to clean up dead links to avoid ranking penalties. I would love to hear more, but as it is now I’m not sure that the statement “this unnecessary content […] decreases the quality of the blog and dilutes the core themes it’s trying to rank for” is sufficient enough to convince me that I should expire my blog posts.

Full article: https://raventools.com/blog/expire-blog-posts/#.WHPNWOg7W...

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