21 Nov '12, 9pm

One Year of Not Provided Google Data

About a year ago, Google started to protect the privacy of users logged into its system by not passing their keyword data along to publishers' websites – unless, of course, the publishers also advertised with Google. The search giant claimed the move would affect less than ten percent of searches. Why is the reality so different?Make no mistake, it's vastly different from what Google claimed it would be. Just ask anyone who studies their Google Analytics data. When a signed-in user performs a Google search, the search engine encrypts the data; the search shows up in GA as “not provided” rather than a search for a particular keyword. If the number of “not provided” searches grows too high, SEOs and marketers can no longer tell what effect, if any, their marketing efforts are achieving. For many websites, the data – or lack of it – reached that level months ago. Barry Schwar...

Full article: http://www.seochat.com/c/a/Google-Optimization-Help/One-Y...

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