21 Nov '12, 2pm

4 In-House SEO Myths, 2 Solutions

4 In-House SEO Myths, 2 Solutions

At the SES Chicago conference last week, Dave Rohrer of Covario and I spoke on the topic of in-house SEO from a Monty Python perspective. While I won’t subject you to a rendition of my theory of how the Dead Parrot sketch is a simile for the in-house prioritization process, I will touch on one aspect from the session, that of four in-house SEO myths and the two solutions. In-House SEO Myths 1. All You Need is an Executive on Your Side and You’re Golden While it’s true that executive support goes a long way, and that it’s nigh on impossible to get things done without it, it’s not the be all and end all of getting your SEO projects done. You also need buy in every other level, from the developers to the project managers, to the editorial staff. Without buy in from the key stakeholders you can find yourself unable to get your projects prioritized at the appropriate level. The...

Full article: http://searchenginewatch.com/article/2226209/4-In-House-S...

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