Competitive Intelligence: A Gift Waiting to be Opened

It's no exaggeration that the holiday season is “make or break” for many companies. As such, it's critical that retailers and catalog houses maximize the impact of their paid search campaigns as the year draws to a close and competition for consumers heats up. Thirty-five percent of retailers’ full year spend on paid search in 2011 was concentrated in the fourth quarter, with the top 50 largest retailers spending closer to 45 percent of their annual budget for search in those last three months, according to AdGooroo research (full disclosure: I work there). To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, search engine marketers (SEMs) need to leverage competitive intelligence . For the uninitiated, this means monitoring your competitor’s keywords, paid search spend, and ad copy with the goal of identifying and exploiting weaknesse...

Full article: http://searchenginewatch.com/article/2226207/Competitive-...

Tweets

@abuna » 20 Dec '12, 7pm
RT @kraigsmith: Did you leverage Competitive Intelligence for the holidays? @AdGooroo [link] via @sewatch
@kraigsmith » 20 Dec '12, 7pm
Did you leverage Competitive Intelligence for the holidays? @AdGooroo [link] via @sewatch
@aschlegel » 20 Dec '12, 7pm
RT @AdGooroo: #PPC Competitive Intelligence: A Gift Waiting to be Opened - [link]
@AdGoorooG » 12 Dec '12, 9pm
@evanhovorka hey, Evan, thanks for spreading the link to my Competitive Intel article around [link]
@ugaminteractive » 07 Dec '12, 5pm
This excellent article discusses the need to know your competitors' online PPC strategy. Ugam Interactive's... [link]
@INNOVA_ET_BELLA » 05 Dec '12, 10am
RT @INTELLIGENCE_IB: #CompetitiveIntelligence e #Retailer: best practices di search engine marketing per competere durante le feste [link]
@INTELLIGENCE_IB » 04 Dec '12, 3pm
#CompetitiveIntelligence e #Retailer: best practices di search engine marketing per competere durante le feste [link]
@umitgumusten » 03 Dec '12, 7pm
Competitive Intelligence: A Gift Waiting to be Opened by @AdGoorooG [link] @sewatch aracılığıyla
@shameerthaha » 28 Nov '12, 8am
What's your take on competitive intelligence? A Gift Waiting to be Opened [link]
@AdGoorooG » 27 Nov '12, 2pm
check out the top 20 #retail SEMs on #bing (based on est'd Q3 $) compared to the 20 top on #adwords [link]
@MidWestDigital1 » 25 Nov '12, 12am
[link] Competitive intelligence. The gift that keeps on giving. #BrandCompetition @sewatch
@simonnewsham » 23 Nov '12, 8am
Is this the right time to spend your PPC budget - many retailers concentrate PPC budgets in last 3 months of year [link]
@seo_depp » 22 Nov '12, 11pm
rt @SearchShots2012Competitive Intelligence: A Gift Waiting to be Opened [link] #ecommerce #sem #ppc [link]
@PopsharedSearch » 22 Nov '12, 10am
Competitive Intelligence: A Gift Waiting to be Opened (Searchenginewatch - 205 retweets) [link]
@guy1067 » 22 Nov '12, 8am
RT @jake_hird: Competitive intelligence: A gift waiting to be opened [link]
@seotweetz » 22 Nov '12, 2am
RT @IntesolsAu: Competitive Intelligence: A Gift Waiting to be Opened by @AdGoorooG [link] via @sewatch #holiday #ppc #marketing #seo
@RequireConsulti » 22 Nov '12, 12am
Monitoring your competitors keywords - [link]
@seotweetz » 22 Nov '12, 12am
RT @THERCOM1: Competitive #Intelligence: A Gift Waiting to be Opened by @AdGoorooG [link] via @sewatch #SEO
@AdGoorooG » 21 Nov '12, 9pm
How competitive intel is leveraged to improve your #PPC results [link]
@SiteConversion » 21 Nov '12, 7pm
Competitive Intelligence: A Gift Waiting to be Opened [link] 11. #ppc #ecommerce
@MikeWilson583 » 21 Nov '12, 6pm
Work tweet: Competitive Intelligence: A Gift Waiting to be Opened by @AdGoorooG [link] via @sewatch
@ecommercenyc » 21 Nov '12, 6pm
@sewatch How To Get Intelligence On Your Competitors #PPC Campaigns [link] #Google
@Seowah » 21 Nov '12, 5pm
Competitive Intelligence and SEO [link] #birmingham #michigan #troy #livonia #MI
@AdGoorooG » 21 Nov '12, 4pm
"Competitive Intelligence: a gift waiting to be opened" contains our first airing of AdWords vs #Bing #SEM intel [link]
@mat_says » 21 Nov '12, 3pm
RT @adMarketplace: Competitive Intelligence. Dominate your #Holiday #PPC Campaigns | [link] | Thanks @AdGoorooG @sewatch |
@adMarketplace » 21 Nov '12, 3pm
Competitive Intelligence. Dominate your #Holiday #PPC Campaigns | [link] | Thanks @AdGoorooG @sewatch |
@MiglaniRahul » 21 Nov '12, 3pm
Competitive Intelligence: A Gift Waiting to be Opened [link] #analytics
@richbiztech » 21 Nov '12, 3pm
If you can't beat them, join them... for Xmas: Competitive Intelligence: A Gift Waiting to be Opened - [link] #SEO #SEM #SMM
@erinsparks » 21 Nov '12, 2pm
Search Engine Watch - Latest: Competitive Intelligence: A Gift Waiting to be Opened [link]
@TodJohansson » 21 Nov '12, 2pm
Competitive Intelligence: A Gift Waiting to be Opened [link] #sewatch_seo
@seotweetz » 21 Nov '12, 1pm
RT @SeoCloudInc: Competitive Intelligence: A Gift Waiting to be Opened by @AdGoorooG [link] #seo #sem #intelligence
@seotweetz » 21 Nov '12, 1pm
RT @BenAtkinsonSeo: Competitive Intelligence: A Gift Waiting to be Opened by @AdGoorooG [link] #seo #sem #intelligence
@NavalK_SEOPPC » 21 Nov '12, 1pm
#SearchMarketing Competitive Intelligence: A Gift Waiting to be Opened [link]
@SeoKungFu » 21 Nov '12, 12pm
RT @SEOdojo: RT @sewatch Competitive Intelligence: A Gift Waiting to be Opened [link]
@rotormarketing » 21 Nov '12, 12pm
Competitive Intelligence: A Gift Waiting to be Opened - To gain an edge this holiday season and better compete for c... [link]
@bhtodotcom » 21 Nov '12, 12pm
RT @ItFitsIn140 ItFitsIn140: Competitive Intelligence: A Gift Waiting to be Opened [link] [link]
@lerouxantoine » 21 Nov '12, 12pm
#VeilleSEO EN : Competitive Intelligence: A Gift Waiting to be Opened: To gain an edge this holiday season and b... [link]
@Tony8star » 21 Nov '12, 12pm
RT @adamhyoung: Competitive Intelligence: A Gift Waiting to be Opened - Search Engine Watch [link] #search #marketing #news
@adifco » 21 Nov '12, 11am
Competitive Intelligence: A Gift Waiting to be Opened #seo - EN [link]
@ZimanaAnalytics » 21 Nov '12, 11am
Via @sewatch Competitive Intelligence: A Gift Waiting to be Opened [link] #search #measure
@ModGirlMktgSeo » 21 Nov '12, 11am
Mod Girl Marketing likes Competitive Intelligence: A Gift Waiting to be Opened [link]
@MatrixSearchCom » 21 Nov '12, 11am
Competitive Intelligence: A Gift Waiting to be Opened (by @AdGoorooG, via @sewatch): [link]
@TalkinSocial » 21 Nov '12, 11am
Competitive Intelligence: A Gift Waiting to be Opened [link] #sm #socialmedia
@soshableweb » 21 Nov '12, 11am
#SEO Competitive Intelligence: A Gift Waiting to be Opened [link] #onlinemarketing
@omarboulakjar » 21 Nov '12, 11am
RT @DannyCaladay: Competitive Intelligence: A Gift Waiting to be Opened: To gain an edge this holiday season and better compete... [link] #seo
@Atelier_Sam » 21 Nov '12, 11am
New post by Gregg Hamilton, Competitive Intelligence: A Gift Waiting to be Opened. [link] #SEO
@ASLIBInfo » 21 Nov '12, 11am
RT @Intelligence100: Competitive Intelligence A Gift Waiting to be Opened Search Engine ... [link]
@CSRampey » 21 Nov '12, 11am
Competitive Intelligence: A Gift Waiting to be Opened - Search Engine Watch (#SEW) [link] #sem #ppc #strategy
@SERPbuddy » 21 Nov '12, 11am
Competitive Intelligence: A Gift Waiting to be Opened [link] [link] #SEO #SEM #SMM
@Eprenurs » 21 Nov '12, 11am
RT @ymarketing: Competitive Intelligence: A Gift Waiting to be Opened: To gain an edge this holiday season and better compete fo... [link]