Forrester Report: The Best PPC Bid Management Providers
Today, a look at the final report, Bid Management Software Providers, covering systems that help large advertisers automate and scale paid search campaigns. Notably, the report highlighted that many systems are now capable of automating these processes not just for PPC ads, but across other types of biddable media including display and social media, and in the future for mobile, print, TV and radio. But the current report focuses exclusively on paid search due to Forrester’s own client needs. And since the report looked exclusively at proprietary platforms, agencies, providers licensing or reselling another technology, and technology vendors focused on managing non-search media were not included.