20 Nov '12, 10am

The Bra Tree – A New Way Of Thinking About Evergreen Content

A few hours south of Las Vegas, Christmas Tree Pass winds through rocky cliffs and fields of scrub brush, Yucca plants and wizened pinion pines and juniper trees. At the crest of the pass, there’s a cluster of evergreen bushes decorated by women’s undergarments – the bra tree. Nobody knows how it got started, but the tree’s reputation passes by word-of-mouth, luring new hikers and adventurers to seek it out. There are better trails, taller trees, and more exciting destinations. This is simply a twist on an evergreen that makes it stand out. When most SEOs think of evergreen content, there’s a sigh. Evergreen content is basic definitions and how-to content, for example, “What is a Utah juniper tree” for a plant nursery. It’s seen as boring, dry and rehashed. The purpose of evergreen content is to write it once, publish and forget it. Decorate the Tree Originally, the bra tr...

Full article: http://searchenginewatch.com/article/2225878/The-Bra-Tree...

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