28 Dec '16, 8pm

"Amazon begins testing Product Listing Ads on AdWords"

Amazon begins testing Product Listing Ads on AdWords Greg Finn on December 28, 2016 at 2:05 pm Categories: Amazon , Channel: SEM , Google , Google: AdWords , Google: AdWords: Product Listing Ads In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search, Amazon has not participated with Google’s Product Listing Ads. Until now. Merkle discovered Amazon testing PLAs in the wild — something completely new for the world’s largest online retailer. According to Merkle’s Mark Ballard , Amazon appears to be testing (and increasing) its PLA presence. We were able to replicate these Amazon Product Listing Ads on both mobile and desktop environments. Mr. Ballard’s anecdotal research is showing that Amazon is currently more apt to appear for home goods retailers, and they are trendin...

Full article: http://searchengineland.com/amazon-begins-testing-product...

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Amazon begins testing Product Listing Ads on Ad...

searchengineland.com 28 Dec '16, 7pm

, Amazon appears to be testing (and increasing) its PLA presence. We were able to replicate these Amazon Product Listing A...

Amazon begins testing Product Listing Ads on Ad...

searchengineland.com 28 Dec '16, 7pm

Amazon appears to be testing (and increasing) it’s PLA presence. We were able to replicate these Amazon Product Listing Ad...

Amazon begins testing Product Listing Ads on Ad...

searchengineland.com 30 Dec '16, 2pm

, Amazon appears to be testing (and increasing) its PLA presence. We were able to replicate these Amazon Product Listing A...

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searchengineland.com 09 Jan '17, 9pm

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