28 Dec '16, 5pm

Brush up on #socialadvertising best practices with this simple list of do's and don'ts.

Advertising on Instagram takes up more real estate on mobile than Facebook ads do, so it’s important to utilize the space wisely. This advertisement from aaptiv is most likely a prospecting ad, which should give a high-level explanation of the brand or product. A prospecting ad should explain what the app does so that someone who is being introduced to it for the first time will be more likely to install it if served the ad a second time. In this example, a positive quote from Apple and a user may lend the brand legitimacy, but it does not explain what the app does specifically. After reading the caption, we know the app can be used on a treadmill, but we don’t know whether it’s a music-based app or an audio fitness class. It’s important to remember that Instagram ads drive a user from the app and away from their spot within their news feed. The ad needs to be informative ...

Full article: https://www.wpromote.com/blog/dos-donts-paid-social-adver...

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