28 Dec '16, 12pm

How to Capitalize on Social Media User Mistakes by @wonderwall7

How to Capitalize on Social Media User Mistakes by @wonderwall7

Everyone worth their social media salt knows to regularly monitor for brand mentions, but there is a small corner of social media that many people aren’t checking at all: common misspellings, abbreviations, and misused hashtags. Believe or it not, a fairly healthy subset of your customers are likely not spelling your company’s official name, its products, or even its tagline correctly. It’s up to us as social media marketers to track these mistakes and make the best possible use of them that we can. Below are some of the things that definitely need to be added to your regularly social media monitoring. This can help you better serve your customers and possible even grow your market share amongst your competitors’ customers. Brand and Product Name Misspellings This is the single biggest missed opportunity in your social media efforts. There are so many occurrences of misspe...

Full article: https://www.searchenginejournal.com/how-to-capitalize-on-...

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