28 Dec '16, 3pm

Is Google’s AMP carousel working? (Or, SEO insights from Kanye West) by

Is Google’s AMP carousel working? (Or, SEO insights from Kanye West) by

In a nutshell, the rich card carousel favors broad searches. The carousel is invoked when a query returns at least three AMP results Google deems relevant enough to display together. The broader and more popular the search, the more likely the threshold will be met and the results displayed as a carousel of up to 10 rich cards. However, broad searches often result in lower click-through rates than precise searches.

Full article: http://searchengineland.com/googles-amp-carousel-working-...

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