28 Dec '16, 3pm

SEM's legit: Our top paid search columns of 2016

By far the most discussed event of the year was when Google removed the right rail ads from desktop search results in an effort to make the layout more consistent with its mobile SERPs. Four of our ten most widely read articles of the year were focused on this change, including a two data-driven pieces by PPC expert Larry Kim and an article from Google’s own Director of Performance Ads Marketing, Matt Lawson.

Full article: http://searchengineland.com/sems-legit-top-paid-search-co...

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