27 Dec '16, 11am
This Week In Internet Marketing 2016 12 27
The SEO landscape shifted in many ways in 2016, and the most important trends will continue to grow in 2017. In 2017, keyword strategies will focus on optimizing for user intent in order to identify the needs of the user through search queries. Rich answers and snippets will also continue to grow, and being featured in this way can enhance your SERP listing and drive traffic. Cross-channel marketing, different from multi-channel marketing, is also expected to be a priority in order to attract customers on multiple platforms. Cross-channel marketing is when a business or brand promotes their product or service on multiple channels, such as on social media. Lastly, mobile search will continue to rapidly grow, and it will become crucial for businesses and marketers to optimize for voice search.