19 Nov '12, 12pm

How Can Google Stop the Black Hats?

How Can Google Stop the Black Hats?

Manual Policing: This is the most obvious route to take and would be most straightforward. The problem is that Google may then be charged with editing results (something they have been very careful to avoid for obvious reasons). In practice it simply requires a manual search quality rater to monitor key verticals daily, analyzing backlink profiles, domain age, and other key telltale giveaways to prevent those sites from surfacing. 301 Redirect Check: In some cases black hats are able to remove any penalty and return quickly by redirecting a bad domain to a new one. For a period of time this bypasses the filter. Google could fix this by algorithmically searching for redirects when it crawls a top-level domain and matching back to historical crawls, or any index of penalized domains that may exist. Look Again at How They Crawl the Web: There is a gap, seemingly, between what...

Full article: http://searchenginewatch.com/article/2225543/How-Can-Goog...

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