Mobile Paid Search: Keys to Optimization

In our last SEJ article , we talked about four specific ways mobile search is different than ‘regular’ search. This article will focus on a few best practices specifically for mobile paid search. If you are a PPC manager or marketing director, then you should read this article. It is critical to understand that mobile PPC is very different than ‘regular’ PPC. Thus, the best practices are different. Hopefully this article helps. Mobile Search Background Mobile search will surpass desktop search sometime in 2014. In other words, more people will find your website on their smartphone than on their desktop or laptop. That should change the way marketers function and the way businesses think about search and allocate their money for SEM. Mobile search produces phone calls and map look-ups more frequently than any other actions. How’s that for different? The bottom line is this:...

Full article: http://www.searchenginejournal.com/mobile-paid-search-key...

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