16 Nov '12, 4pm

How To Gather Evidence To Help Determine If It’s Time For A Mobile Website

Is t time for a mobile website? I was talking to some clients a few weeks ago and in separate conversations, both asked me if it was time for a mobile website. Their current websites rendered okay on a smartphone, but they noticed a lack of conversions for mobile users, as well as a high bounce rate. Generally, a page that can be enlarged can be read on a mobile device. What you run into for the user is a lack of functionality and interaction with the site. Dropdown or slide out navigation is nearly impossible to click on; if you’re using video or Ajax functionality it can be lost or not noticed on a mobile device. When is it time to consider taking things one step further, you can look to your analytics data for indicators. The data can then tell you if it’s time to move into the mobile realm. Let’s talk about a few reports that can help you decide if mobile should be in ...

Full article: http://searchengineland.com/how-to-gather-evidence-to-hel...

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