16 Nov '12, 4pm

13 things to know before a social media crisis

Social media crises are a reality and a risk that we all face today. We’re all vulnerable to online attacks that threaten having a lasting and damaging impact on our brand’s reputation, both online and offline, and bottom-line. But do you have a plan? Do you know the difference between a social media crisis and a social media issue? Do you know how you’d react to either one? Here are 13 things you need to know in both social media crises and social media issues, aimed to help you better understand the risks that threaten your brand, as well as how to better protect and prepare your business or organization against them. 1. What is a social media crisis? A social media crisis is an online situation that has, or risks having, a negative and long- term impact on your business or organization’s reputation and/or bottom-line. Social media crises usually involve strong, negative...

Full article: http://raventools.com/blog/social-media-crisis/

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