Google

Google Introduces Targeting Improvements To Help More Marketers "Get Local" For Holidays

Google

While this will be a true multi-channel holiday, the overwhelming number of actual purchases (north of 90 percent) will still be made in stores. Yet those purchases will be highly influenced by PC, tablet and smartphone usage. More than 80 – 90 percent of online consumers do research before buying offline. This has been documented by several surveys and it makes anecdotal and intuitive sense. Yet most marketers appear to have not fully understood this until recently. In recognition of this “online-offline” consumer shopping pattern (and especially for Q4) Google is introducing a range of improvements and upgrades to its location targeting capabilities. Among those, Google is launching airport targeting to reach business and leisure travelers. Accordingly, you can simply search for the desired airport and you’ll see a map that looks like this: There are many reasons to targ...

Full article: http://searchengineland.com/google-introduces-targeting-i...

Tweets

@MarCom_Momma » 10 Dec '12, 10pm
Google introduces targeting improvement to help more mktg get ready for the holidays! [link] #seo #digit
@seotweetz » 09 Dec '12, 7pm
RT @TheBigDebowski: Google Introduces Targeting Improvements To Help More Marketers "Get Local" For Holidays [link] via @sengineland #SEO
@seotweetz » 07 Dec '12, 6pm
RT @SocHospitality: Google Introduces Targeting Improvements To Help More Marketers "Get Local" For Holidays [link] via @sengineland #SEO
@seopandapro » 07 Dec '12, 3am
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@rio_seo » 30 Nov '12, 6pm
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@CenTXAir » 26 Nov '12, 10pm
RT @HVAC_Promotions: Google Introduces Targeting Improvements To Help More Marketers "Get Local" For Holidays [link] #PPC#HVAC
@HVAC_Promotions » 26 Nov '12, 10pm
Google Introduces Targeting Improvements To Help More Marketers "Get Local" For Holidays [link] #PPC#HVAC
@Precisionds » 26 Nov '12, 4pm
Google is introducing a range of improvements and upgrades to its location targeting capabilities [link] @sengineland
@terrinakamura » 26 Nov '12, 8am
ty, J! RT @JesseNewhart: Google's help marketers "Get Local" for the holidays: [link] #targeting RT @terrinakamura
@JesseNewhart » 26 Nov '12, 1am
Google's help marketers "Get Local" for the holidays: [link] #targeting RT @terrinakamura
@irelays » 24 Nov '12, 2pm
RT @flowerchat: Google Introduces Targeting Improvements To Help More Marketers “Get Local” For Holidays. Interesting article on... [link]
@DoTheWoo » 23 Nov '12, 11pm
Marketing local ..[link]
@WebProfits » 23 Nov '12, 10am
#Google introduces targeting improvements to help #marketers 'get local' for the holidays [link] #TargetMarket #Advertising
@devonaburke » 23 Nov '12, 12am
#Didyouknow 80–90%+ of online consumers do research before buying offline? Google is v clever w/ this w/ PPC targeting: [link]
@Ross_Quintana » 22 Nov '12, 10pm
RT @staciechalmers: Google Introduces Targeting Improvements To Help More Marketers "Get Local" For Holidays [link] via @sengineland
@allengerritsen » 21 Nov '12, 2pm
Google updates their targeting to help marketers for the holidays: [link]
@bicenhower » 21 Nov '12, 4am
RT @thisisbigfish: Google Introduces Targeting Improvements To Help More Marketers "Get Local" For Holidays [link]
@RocketClicks » 20 Nov '12, 10pm
Google introduces airport targeting and now shows location extensions & sitelinks together – [link] via @sengineland
@markfsimmons » 20 Nov '12, 9pm
RT @mixeddigital: Google Introduces Targeting Improvements To Help More Marketers “Get Local” For Holidays [link] #SEM
@CiG_NA » 20 Nov '12, 8pm
#Google Introduces Targeting Improvements To Help More Marketers “Get Local” For Holidays [link] #HolidayShopping
@EcommercePeter » 20 Nov '12, 2pm
RT @CalumCovell: Google AdWords introduces geotargeting improvements - you can now target airports! [link]
@Maude2711 » 20 Nov '12, 10am
#Google ajoute des améliorations dans le ciblage [link]
@ericniakissa » 20 Nov '12, 9am
G+: Google travaille la géolocalisation #geolocation #SoLoMo [link]
@seotweetz » 20 Nov '12, 8am
RT @an_in_di_ta: #SEO - #Google Introduces Targeting Improvements To Help More Marketers "Get Local" For Holidays [link] via @sengineland
@jesspecksays » 19 Nov '12, 5pm
RT @mittcom: Study shows 80-90 percent of people do web research before buying offline [link]
@FBerthomieu » 19 Nov '12, 4pm
Google Introduces Targeting Improvements To Help More Marketers "Get Local" For Holidays [link] via @sengineland #yam
@hoosier40 » 19 Nov '12, 4pm
Google making enhancements to improve online/offline shopping including airports. [link]
@robarock » 19 Nov '12, 2pm
RT @sm_learning: Google Improves local targeting for the holidays. [link]
@KokuaTech » 19 Nov '12, 1pm
New changes from Google to help the local business stay relevant in the online world. [link] Google In... [link]
@leoleoiam » 19 Nov '12, 11am
Google et la géolocalisation pour plus de business! [link] via @sengineland
@ingbjo » 19 Nov '12, 10am
RT @FountainSEO: Google Introduces Targeting Improvements To Help More Marketers "Get Local" For Holidays [link] via @sengineland
@VicSmalSeo » 19 Nov '12, 10am
Local Traffik - Sussex :) Google Introduces Targeting Improvements To Help More Marketers "Get Local" For Holidays [link]
@AccuraCastUK » 19 Nov '12, 9am
#Google #Adwords offers better targeting options, just in time for the holiday period - [link]
@josiesquedesign » 18 Nov '12, 7pm
More than 80 – 90 percent of online consumers do research before buying offline. Is your site optimized for #Google+? [link]
@fabo_nl » 18 Nov '12, 12am
RT @AdwordsRobot: Google Introduces Targeting Improvements To Help More Marketers “Get Local” For Holidays [link] [link]
@stfpr » 17 Nov '12, 7pm
Get smart before you buy. [link] @sengineland
@Paul_Anater » 17 Nov '12, 3pm
RT @richardangulo: Google Introduces Targeting Improvements To Help More Marketers "Get Local" For Holidays [link]
@MarCom_Momma » 17 Nov '12, 1pm
Wow! Take advantage of Google's new "Get Local": location extensions and site links [link] RT@sengineland #adwords
@rgujrati » 17 Nov '12, 4am
Google will now show location extensions and site links together in the Ad Copy...[link]
@_arexis » 17 Nov '12, 2am
@streetfightmag: Google Introduces Targeting Improvements To Help More Marketers "Get Local" For Holidays [link] v
@TiggeritoTimes » 16 Nov '12, 11pm
Google Introduces Targeting Improvements To Help More Marketers "Get Local" For Holidays: While this will be a true... [link]
@KOwebsites » 16 Nov '12, 10pm
Get some help from Google to target your business locally: [link]
@SideKickMark » 16 Nov '12, 9pm
Is your brand prepared to help influence your potential customers to decide to purchase from you this holiday season? [link]
@DaBrianMarket » 16 Nov '12, 9pm
#Google helps marketers gain more local visibility in time for the holidays - [link] via @sengineland
@AdsterCreative » 16 Nov '12, 9pm
We're excited for these changes! "Google Introduces Targeting Improvements To Help More Marketers 'Get Local'" [link]
@Garth_Partridge » 16 Nov '12, 7pm
I'll be keeping an eye in this initiative by google [link]
@lancehendershot » 16 Nov '12, 7pm
Google introduces targeting improvements to help “Get Local” when #marketing [link] @gsterling @sengineland
@StephenVail » 16 Nov '12, 7pm
#Adwords #location targeting is getting better in preparation for the #holidays: [link]
@LETICIA777 » 16 Nov '12, 7pm
RT @kunfu_mkt: Google introduce mejoras para ayudar a más vendedores [link]
@kunfu_mkt » 16 Nov '12, 7pm
Google introduce mejoras para ayudar a más vendedores [link]