30 Nov '16, 5pm

How Google is tackling fake news, and why it should not do it alone

Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2017. Following the US election and Brexit, increased focus is being placed on how social networks and search engines can avoid showing “fake news” to users. However, this is a battle that search engines cannot — and more fundamentally, should not — fight alone. With search engines providing a key way people consume information, it is obviously problematic if they can both decide what the truth is and label content as the truth. This power might not be abused now, but there is no guarantee of the safe governance of such organizations in the future. Here are five key ways Google can deal (or already is dealing) with fake news right now. They are: Manually reviewing websites Algorithmically demoting fake news Removing incentives to create fake news Signali...

Full article: http://searchengineland.com/google-tackling-fake-news-not...

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How Google is tackling fake news, and why it sh...

searchengineland.com 02 Dec '16, 2pm

Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2...

How Google is tackling fake news, and why it sh...

searchengineland.com 03 Dec '16, 4pm

Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2...

How Google is tackling fake news, and why it sh...

searchengineland.com 03 Dec '16, 4pm

Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2...

How Google is tackling fake news, and why it sh...

searchengineland.com 05 Dec '16, 7am

Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2...

Five most important search marketing news stories of the week

Five most important search marketing news stori...

searchenginewatch.com 02 Dec '16, 2pm

Tereza Litsa has given us an early start on Search Engine Watch’s sister site ClickZ with a round-up of the eight most imp...

How Google is tackling fake news, and why it sh...

searchengineland.com 10 Dec '16, 4pm

Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2...

How to Use the Google AdWords Search Terms Report by @ProvenData

How to Use the Google AdWords Search Terms Repo...

searchenginejournal.com 04 Dec '16, 2pm

One of the most important aspects to consider for your AdWords strategy as we enter the holiday season is making sure user...

Google Tweaking Top Stories Algorithm To Filter Out Fake News?

Google Tweaking Top Stories Algorithm To Filter...

seroundtable.com 28 Nov '16, 1pm

It looks like Google is or has worked on tweaking the top stories algorithm to filter out fake news sites, or rather, prom...

Google AdSense Publishers React To Fake News Ban

seroundtable.com 28 Nov '16, 12pm

I am sure you have all heard about the news around Facebook, Google and others cracking down on fake news distribution and...

SearchCap: Google drops feature phones, Sitemap...

searchengineland.com 30 Nov '16, 9pm

How Google is tackling fake news, and why it should not do it alone Nov 30, 2016 by Ian Bowden What can Google do to comba...

Google replaces 'In the News' box with 'Top Sto...

searchengineland.com 07 Dec '16, 8pm

Google has confirmed that they have dropped the “In the News” box with the “Top Stories” box. This change seems to just be...

The Dangers Of A Fake News Economy

The Dangers Of A Fake News Economy

triplepundit.com 06 Dec '16, 9am

Your health and job may be at risk if fake news influences the American economy like it has our recent elections. I’m talk...

Google Mobile Friendly Test Tool Allows You To Submit Pages To Google's Index

Google Mobile Friendly Test Tool Allows You To ...

seroundtable.com 01 Dec '16, 1pm

Google has added the ability to submit a page to Google's index directly from the new version of their mobile-friendly tes...

Google Replaces "In The News" With "Top Stories"

seroundtable.com 08 Dec '16, 12pm

Back in 2014 , Google's in the news box started showing non-Google News sites. But over time, I thought the In The News bo...