29 Nov '16, 3pm

Testing "From" Fields in Email Marketing Messages

But the truth is, Wil isn’t the one sending those emails. But I won’t insult your intelligence…you probably knew that already. Which is exactly why it felt wrong to keep sending email marketing messages from “Wil”, when they weren’t actually from Wil.

Full article: http://www.seerinteractive.com/blog/testing-from-fields-e...

Tweets

How Much Should I Spend on Content Marketing in 2017?

How Much Should I Spend on Content Marketing in...

verticalmeasures.com 29 Nov '16, 3pm

As we are winding down the year, many companies are planning their digital marketing budgets for the next year. Within tha...

How to Build a Marketing Budget for 2017 by @ja...

searchenginejournal.com 01 Dec '16, 12pm

Do you dread budgeting for 2017? Are you struggling to justify investing in a particular marketing channel? Ever feel like...

Why #SEO should always complement your #content...

searchengineland.com 26 Nov '16, 3am

Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is ...

A Complete Guide to Seasonal Marketing by @Andr...

searchenginejournal.com 28 Nov '16, 12pm

And don’t worry if you can’t put something together fast enough before the end of the year. The beauty of seasonal marketi...

Inbound vs. Outbound Marketing - What's Best for 2017? - Search Engine Journal

Inbound vs. Outbound Marketing - What's Best fo...

searchenginejournal.com 26 Nov '16, 2pm

Perhaps the biggest issue with outbound marketing is the cost. According to Doyen Digital , outbound marketing costs 61% m...

Why designers should offer email marketing services to clients from @realjefflarge

Why designers should offer email marketing serv...

godaddy.com 21 Nov '16, 4pm

Email. It’s a debated means of communication and often gets overshadowed in the sea of shiny new social platforms releasin...

Proven, effective digital marketing strategies ...

polepositionmarketing.com 27 Nov '16, 11pm

The bad news…There are some proven and effective digital marketing strategies that, if you are like most of the businesses...

The truth about channel marketing: everything you have been told is wrong

The truth about channel marketing: everything y...

searchengineland.com 01 Dec '16, 12pm

There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independ...

The 24 Anti-Laws of Marketing

thefashionlaw.com 27 Nov '16, 10am

Luxury has two value facets – luxury for oneself and luxury for others. To sustain the latter facet, it’s essential that t...

Q&A with MailPoet, the WordPress email newsletter plugin. #WordPress #newsletter

Q&A with MailPoet, the WordPress email newslett...

godaddy.com 25 Nov '16, 6pm

MailPoet is a free plugin that lets you compose and send email newsletters from within WordPress. It’s an excellent soluti...

#LinkBuilding is (specialized) marketing

searchengineland.com 27 Nov '16, 6pm

Audience development in link building starts with link prospecting — the act of finding sites and online communities that ...

Link building is (specialized) marketing

searchengineland.com 27 Nov '16, 4pm

Audience development in link building starts with link prospecting — the act of finding sites and online communities that ...

Black Friday Marketing Campaign Strategies by @ADiSilvestro

Black Friday Marketing Campaign Strategies by @...

searchenginejournal.com 22 Nov '16, 11am

Black Friday is just around the corner, so chances are by now you’ve put some serious thought into your holiday marketing ...

8 Tips for E-Commerce Holiday Marketing Success

searchenginejournal.com 24 Nov '16, 8pm

It’s easy to fall into a rut marketing your e-commerce brand during the holidays. By the time you’ve rounded up the perfec...