29 Nov '16, 3pm

How Much Should I Spend on Content Marketing in 2017?

How Much Should I Spend on Content Marketing in 2017?

As we are winding down the year, many companies are planning their digital marketing budgets for the next year. Within that budget, they are wondering: how much should I spend on my content marketing budget in 2017? Putting together a digital strategy that includes content marketing can be a daunting task. To some it might seem like putting together a 1,000 piece puzzle with pieces from 5 different boxes with 5 different scenes. Let me offer up some ideas on how to build your content marketing budget, where the money might come from, and how to allocate your budget across the different items you’ll want to include to be successful, including these major elements that you should consider for 2017: A documented content marketing strategy Topic ideation and a content calendar Keyword mapping and optimization of your content Content development Content amplification including ...

Full article: http://www.verticalmeasures.com/content-marketing-2/how-m...

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