Trying To Get There From Here: Nokia And Mapquest Launch New Maps Products

Globally there are arguably four main digital mapping competitors: Google, Apple, Microsoft and Nokia. Google is the clear leader. However Nokia is making a renewed bid to challenge Google’s mapping supremacy with a rebranded platform “Here ,” new APIs, a Google Street View-like offering, augmented reality and new apps for third party smartphone operating systems. Apple is busy trying to fix its recently launched maps and seems to be making some progress. Bing, after aggressively investing in maps for several years, now seems to be outsourcing key parts of its mapping infrastructure to Nokia, which is also behind Yahoo Maps and Yandex Maps. But what about Mapquest? There’s still a brand there and considerable usage. Indeed, until just a couple of years ago, Mapquest was the mapping leader. But years of underinvestment allowed Google to outmaneuver the older site and never ...

Full article: http://searchengineland.com/trying-to-get-there-from-here...

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