29 Nov '16, 12pm

Seizing the Micro-Moment by @berniecoleman

Seizing the Micro-Moment by @berniecoleman

Considering how to boost the mobile game? Is your small business (or your client) looking to improve mobile search performance and conversion? You’re in the right place at the right time, as smartphones and tablets are fueling consumer interactions that favor immediate, localized results. Google has dubbed these interactions “micro-moments ,” and you can make them work for you . Micro-moments are snippets of time in which a person wants to learn, find, do, or buy something immediately during their busy day. They grab their smartphone and tap out that need or query into a search engine or app. The micro-moment is that split-second when a person decides to research—and ideally, satisfy—an immediate need. Consumers are addicted to their mobile devices. The infographic below shares just a few stats showing exactly how dependent consumers are on their phones. As a consumer your...

Full article: https://www.searchenginejournal.com/seizing-micro-moment/...

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