29 Nov '16, 11am

Guide to

Guide to

Message button on Facebook pages : Chatbots are most commonly triggered by a user clicking the Message button on your brand’s Facebook page. As marketers, we should be cautious of creating a separate page for your brand’s chatbot. Not only does this split your audience, depriving your bot visibility with your existing and future followers, but it can also cause confusion with brand identity. If your bot is not on your verified Facebook page, how do users know they are talking to the real brand and not an imposter? Have faith in the bot you built. Message buttons for your website : Similar to the familiar Like button, there are embeddable buttons for your website which fire up bots in Messenger. These buttons let people know you’re on Messenger, giving an option to either Message Us (used to immediately start a conversation in Messenger. On the desktop web, the user is sent...

Full article: https://www.searchenginejournal.com/marketers-guide-faceb...

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