28 Nov '16, 2pm

What is an exact match domain (EMD) and why does Google want to punish them?

“A company may attempt to “trick” the search engine into listing the company’s website more highly. For example, if the search engine gives greater weight in ranking results to words used in the domain name associated with websites, a company may attempt to trick the search engine into ranking the company’s listing more highly by including desirable search terms in the domain name associated with the company’s listing.”

Full article: https://searchenginewatch.com/2016/11/28/what-is-an-exact...

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