28 Nov '16, 1pm

Off-page PR: everything you need to know about changes to the local press

Off-page PR: everything you need to know about changes to the local press

The regional press has changed in structure – many titles no longer have their own editor and many reporters no longer work for just one title There aren’t many staff photographers on the books any more so sending images is more important than ever The web means that every news outlet is effectively a daily operation Reporters are always on the lookout for good video, text and images – see if you can feed their need Job cuts have added to the workload for many journalists – this makes it important to present material that doesn’t have lots of loose ends to tie up Many papers have moved or closed offices – you might need to update your contacts book and bear this in mind Hyperlocals offer new PR opportunities.

Full article: https://searchenginewatch.com/2016/11/28/off-page-pr-ever...

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