13 Nov '12, 10am

How to Use Google+ Local to Get New Customers

How to Use Google+ Local to Get New Customers

Google+ Local is a powerful tool for small businesses targeting local customers because it combines customer reviews and local search into one platform. Yet, many small businesses still aren’t sure how to take advantage of Google+ Local. Let's take a look at two key ways small businesses can use Google+ Local right now to get new customers. Use Google+ Local to Increase Local Search Visibility According to Google, 20 percent of all Google searches have local intent and 40 percent of Google mobile searches have local intent . Combined with the fact that 97 percent of consumers search online for local businesses, it's easy to see why it's essential for small businesses to have high local search visibility. Through Google+ Local, there are two ways you can increase your local search visibility. Google's universal search. When Google knows a search has local intent, it will in...

Full article: http://searchenginewatch.com/article/2223885/How-to-Use-G...

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