13 Nov '12, 8am

How to Add Reviews to Your Site Using Schema Structured Data Markup

How to Add Reviews to Your Site Using Schema Structured Data Markup

I'm a huge fan of schema protocols. I love the discipline of structuring data and showing Google exactly what I want them to index, and exactly how I want it to look. My last article outlined implementing schema address markup on your website . This article is going to go through how to add reviews to your site using schema structured data markup. Here's the kicker. A review is a review, be it from a third-party reviewing your products or from you as you review products you use and recommend (or don’t recommend). Google's thoughts on reviews are simple: don’t lie or mislead with your reviews. If you're a compensated reviewer, you need to say so. If you're writing a review for a product you use, say so. You'll get nailed falsifying reviews from third parties on your own site or on other sites, so don’t do it. I've had great luck with reviews on my hobby blog. I review produ...

Full article: http://searchenginewatch.com/article/2223886/How-to-Add-R...

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