12 Nov '12, 2pm

5 Areas That Demonstrate The Growing Potential Of Local Search

5 Areas That Demonstrate The Growing Potential Of Local Search

As those of you who read my column know, I believe strongly in the potential of an integrated, multi-platform approach to local search, and the importance of educating small businesses about the various advertising opportunities available to them. Small businesses today often struggle with the idea that local advertising can no longer be executed using a small number of platforms. In the past, print Yellow Pages, newspapers, direct mail and possibly television were the key driving forces in attracting consumers and getting them in the door. Today, these platforms – in addition to new tools including search engines, local sites, mobile apps, daily deal sites, and others – are all becoming as equally valuable. Our industry is often challenged to convince small businesses that this transformation is real and to demonstrate the individual and collective performance of both old...

Full article: http://searchengineland.com/growing-potential-of-local-se...

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