12 Nov '12, 1pm

Your Biggest Mistake in Measuring Social Media Success

Your Biggest Mistake in Measuring Social Media Success

When you engage people in social media, they have likely shown no signs of being ready for commitment (ready for purchase) or being confident that you are the one they want to commit to. Therefore, it makes little sense to use metrics that measure those outcomes to be the barometer for social media success. Your approach to social media should be that you are going to be friends with and share with and engage with people that share similar interests as you (what you're company is about and related things) so that they love you. Then, when they are ready to buy, they'll use an appropriate channel to buy stuff. Hopefully, they will find you there as well, and now you've made a match.

Full article: http://www.searchengineguide.com/mike-fleming/your-bigges...

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