10 things no one will tell you about a content audit

10 things no one will tell you about a content audit:

Courtney Seiter September 27, 2012 0 comments Tweet Content 10 things no one tells you about a content audit Have you ever been to the end … of your blog? I’ve been editing Raven’s blog for about a year now, but the blog has a much longer history. Recently, I – along with Raven’s Product Marketing Manager Jeremy Rivera – discovered just how deep the content well goes when we undertook a journey to the center of the blog otherwise known as a (dum dum DUM) content audit, cataloging every blog post for the past 5 years or so. I’ll be honest. There were points where I thought we would never return, but by the grace of the spreadsheets, somehow we did. Now I return to you a changed Internet marketer, with 10 lessons to share. Heed them when your boss asks you to do a content audit, or you’ll be sorry. 1. Have a plan First, make sure you know why you want to undertake such a tas...

Full article: http://raventools.com/blog/10-content-audit-secrets/