16 Nov '16, 5pm

Good info on prepping your e-commerce technica SEO for seasonality and Black Friday

Generating more than one URL for the same page content . For example, perhaps you have the same product appearing within multiple product categories, so you end up having multiple URLs for each instance of the product page instead of just one. Due to this, you will need to no-index or canonicalize those additional URLs to the “original” product URL version to avoid having content duplication issues. Crawlable URLs by default for every existing filter in listing pages . For example, in categories listings, visitors may have the option to sort the existing list of products by criteria like size, color, popularity or pricing. This generates specific and crawlable URLs for every combination, most of them showing the same or very similar content, and they will need to end up being no-indexed.

Full article: http://searchengineland.com/ready-black-friday-2016-3-cri...

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