10 Nov '12, 2pm

Focus on Who, What and How Before Crowdfunding Your Project

Focus on Who, What and How Before Crowdfunding Your Project

Write down details about your audience and segmentation. Understand the needs of consumers and influencers you're preparing to engage. Create an exceptional product or service with a value proposition that is easily understood and appealing to your audience. Ideally, create and protect intellectual property via patents, trademarks, copyright, website domains, etc. This will enable you to create value and be more transparent with crowdfunding. Research and organize a list of influential media people (social and traditional) to engage and share campaign info. When the campaign is live, comment on key blogs and websites about campaign info/links and invite people to learn more. Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and outbound communications across channels; minimum – use a spreadsheet. Create a...

Full article: http://searchenginewatch.com/article/2223870/Focus-on-Who...

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