10 Nov '12, 11am

#SEO on a Global Scale: Ranking Internationally @sewatch

#SEO on a Global Scale: Ranking Internationally @sewatch

When you target consumers in different countries, you often need a separate marketing strategy for each target market; this includes distinct branding, packaging, and messaging. Online marketing is no exception. When it comes to ranking in search results in different countries, you should have a search engine optimization (SEO ) strategy for each country you're targeting. A number of factors affect your rankings in any given country. Some are more crucial than others, and developing a comprehensive international SEO strategy requires both technical and content elements. How comprehensive your international SEO strategy is should depend on your budget, internal resources, and the actual market opportunities that exist abroad. The Different Versions of Google Google geo-targets its search results in two different ways. First, Google has its country specific versions, such as...

Full article: http://searchenginewatch.com/article/2063982/SEO-on-a-Glo...

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