08 Nov '12, 10pm

1 Way Not to Wish You Had Just Done That Before Black Friday

Every year, like clockwork, the big paid search platform companies publish a report following Black Friday /Cyber Monday weekend which, to paraphrase artistically, says that online retail spending broke all previous records (yay!) BUT that most companies failed to grasp the opportunity and that there was a lot more profit to be made if marketers only bid more aggressively , used remarketing, started earlier , went mobile , closed later, employed kittens as cashiers etc (boo!). Talk about raining on a parade, right? This year, don't let their pen pushing analysts do that to you. It's war out there! You were in the trenches! They don't know what it is like! Here is one way to check you have all your bases covered so that you can be damn confident you have put your best foot forward in the biggest online retail marketing opportunity of the year. Brothers, Bryan and Jeffrey Ei...

Full article: http://searchenginewatch.com/article/2223565/1-Way-Not-to...

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