Converged Media: Maximizing Consumer Engagement in a Digital World

Businesses have probably heard a lot more about “converged media ” recently. Though not a new term, its role in digital marketing is a new concept for many marketers that presents opportunities, challenges, and questions. So what does it mean and how should it impact digital marketing strategies for retailers, home service providers, financial institutions, and other businesses? The simplest explanation is that “converged media” represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this overlap, but before a business or brand can capitalize, they must understand the three media types which combine to create “converged”: Paid media: This includes pay-per-click (PPC), mobile PPC, social PPC, mobile search, mobile display, etc. Owned media: This efers to location pages, mobile location pages, Facebook p...

Full article: http://searchenginewatch.com/article/2222910/Converged-Me...

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@seotweetz » 01 Dec '12, 10am
RT @ObinnaOsobalu: Converged Media: Maximizing Consumer Engagement in a Digital World by @JonSchepke [link] via @sewatch | #SMO #SEO
@ObinnaOsobalu » 01 Dec '12, 10am
Converged Media: Maximizing Consumer Engagement in a Digital World by @JonSchepke [link] via @sewatch | #SMO #SEO
@RuudvdVliet » 25 Nov '12, 3pm
Converged Media is een uitdaging voor ondernemers en leidinggevenden. In dit artiekel wat aanknopingspunten. [link]
@TuPropiaEmpresa » 24 Nov '12, 2pm
Converged Media: Maximizing #Consumer #Engagement in a Digital World by @JonSchepke - #entrepreneurs - [link] vía @sewatch
@ErinKPeters » 23 Nov '12, 11pm
RT @zeetomedia: Maximizing Consumer Engagement in a Digital World. Via: @searchenginewatch [link]
@optimistenbund » 19 Nov '12, 1pm
RT @stephanfink: v. @altimetergroup: Converged Media: Maximizing Consumer Engagement in a Digital World ... [link] @lieblink @jowyang
@stephanfink » 19 Nov '12, 9am
v. @altimetergroup: Converged Media: Maximizing Consumer Engagement in a Digital World ... [link] @lieblink @jowyang
@247LS » 16 Nov '12, 8pm
We're all in on #ConvergedMedia: Maximizing Consumer Engagement in a Digital World [link]
@ShellyKing1 » 14 Nov '12, 9pm
RT @altimetergroup: Converged Media: Maximizing Consumer Engagement in a Digital World w/research by @lieblink @jowyang [link]
@altimetergroup » 14 Nov '12, 7am
Converged Media: Maximizing Consumer Engagement in a Digital World feat. research by @lieblink n @jowyang vi @sewatch [link]
@juva1 » 10 Nov '12, 2pm
RT @Daniel_Daynes: Converged Media: Maximizing Consumer Engagement in a Digital World by @JonSchepke [link]
@HernanAzofeifa » 10 Nov '12, 1am
Converged Media: Maximizing Consumer Engagement in a Digital World by @JonSchepke [link] vía @sewatch
@INMAorg » 09 Nov '12, 11pm
Converged media: Maximising consumer engagement in a digital world [link]
@BennaP » 09 Nov '12, 3pm
Sharing: Converged Media: Maximizing Consumer Engagement in a Digital World - [link] |@sewatch
@InstaPage » 09 Nov '12, 2pm
How are your landing pages different based on the platform they are used on? [link]
@SEWtechnology » 08 Nov '12, 8pm
RT @ecommercenyc: Successful management of #convergedmedia provides opportunities in digital marketing: [link]
@MattCarracino » 08 Nov '12, 7pm
Converged Media: Maximizing Consumer Engagement in a Digital World by @JonSchepke [link] via @sewatch (awesome post!)
@ecommercenyc » 08 Nov '12, 7pm
Successful management of #convergedmedia provides opportunities in digital marketing: [link] via @sewatch
@BelindaSuva » 08 Nov '12, 7pm
"Converged Media": paid+owned+earned. Hoe te beheren en te beheersen [link] #digital management via @sewatch
@aboveda » 08 Nov '12, 6pm
RT @sewatch: RT @chiefmaverick: by @JonSchepke: Maximizing Consumer Engagement in a Digital World [link] #sbRIT #SocialMedia
@kdzima » 08 Nov '12, 6pm
RT @ggerik: Converged Media: Maximizing Consumer Engagement [link] CMOs and CTOs must work together and break down silos
@we_r_so_amazing » 08 Nov '12, 6pm
RT @randschulman: Great read - Converged Media: Maximizing Consumer Engagement in a Digital World by @JonSchepke [link] via @sewatch #marketing
@randschulman » 08 Nov '12, 6pm
RT @rio_seo: Take a deeper look in to Converged Media: Maximizing Consumer Engagement in a Digital World [link] #social #seo #media
@randschulman » 08 Nov '12, 6pm
Great read - Converged Media: Maximizing Consumer Engagement in a Digital World by @JonSchepke [link] via @sewatch #marketing
@rio_seo » 08 Nov '12, 6pm
Take a deeper look in to Converged Media: Maximizing Consumer Engagement in a Digital World [link] #social #seo #media
@ggerik » 08 Nov '12, 5pm
Converged Media: Maximizing Consumer Engagement [link] CMOs and CTOs must work together and break down silos
@taratchitown » 08 Nov '12, 2pm
RT @SIMPartners: Converged Media: Maximizing Consumer Engagement in a Digital World by @JonSchepke [link] via @sewatch
@eraptis » 08 Nov '12, 9am
New challanges! Converged Media: Maximizing Consumer Engagement in a Digital World by @JonSchepke [link] via @sewatch #custexp
@LindyRudman1 » 08 Nov '12, 8am
Converged Media: Maximizing Consumer Engagement in a Digital World by @JonSchepke [link] via @sewatch #QuirkEd
@sergio_novelli » 08 Nov '12, 8am
Good article covering Converged Media and difficulties in earned ones [link]
@DigitalEdgeNews » 08 Nov '12, 7am
Converged Media: Maximizing Consumer Engagement in a Digital ...: Though not a new term, its role in digital mar... [link]
@MobileTechJeff » 08 Nov '12, 5am
#uwmobmktg Converged Media: Maximizing Consumer Engagement in a Digital World by @JonSchepke [link] via @sewatch
@AndyFracica » 08 Nov '12, 4am
RT @Dharam_Tripathi: Converged Media: Maximizing Consumer Engagement in a Digital World: Converged media represents the overlap of an... [link]
@seotweetz » 08 Nov '12, 2am
RT @wesleyclouden: “@JeffSheehan: Converged Media: Maximizing Consumer Engagement In A Digital World via @senginewatch [link] #smm” #seo
@Earl_Thompson » 08 Nov '12, 2am
RT @JeffSheehan: Converged Media: Maximizing Consumer Engagement In A Digital World via @senginewatch [link] #smm
@JeffSheehan » 08 Nov '12, 2am
Converged Media: Maximizing Consumer Engagement In A Digital World via @senginewatch [link] #smm
@GooglePageOne » 08 Nov '12, 1am
Converged Media: Maximizing Consumer Engagement in a Digital ...: Pile these on top of managing a multi-faceted ... [link]
@SEW_social » 08 Nov '12, 1am
RT @kboothman: Great article. . . .Converged Media: Maximizing Consumer Engagement in a Digital World by @JonSchepke [link]
@truthtrance » 07 Nov '12, 11pm
RT @E_mhotep: Converged Media: Maximizing Consumer Engagement in a Digital World ~ [link] via @sewatch
@SCGPR » 07 Nov '12, 11pm
Converged #Media: Maximizing Consumer #Engagement in a #Digital World [link] via @JonSchepke #smm #cmo
@dranomartini » 07 Nov '12, 9pm
Except his definition of owned media is wrong“@sewatch: RT @chiefmaverick: Great post by @JonSchepke: [link]”
@sewatch » 07 Nov '12, 9pm
RT @dave_link: Good guidelines. #social #content - Converged Media: Maximizing Consumer #Engagement in a Digital World [link]
@AvSchalkwykZA » 07 Nov '12, 8pm
Converged Media: Maximizing Consumer Engagement in a Digital World [link] #paidmedia #ownedmedia #earnedmedia
@khittel » 07 Nov '12, 7pm
Sory, it doesn't exist; should but doesn't: Converged Media: Maximizing Consumer Engagement @JonSchepke [link]
@dan72ros » 07 Nov '12, 7pm
RT @chiefmaverick: Great post by @JonSchepke: Converged Media: Maximizing Consumer Engagement in a Digital World [link] via @sewatch #content
@chiefmaverick » 07 Nov '12, 6pm
Great post by @JonSchepke: Converged Media: Maximizing Consumer Engagement in a Digital World [link] via @sewatch #content
@kboothman » 07 Nov '12, 6pm
Great article. . . .Converged Media: Maximizing Consumer Engagement in a Digital World by @JonSchepke [link] via @sewatch
@emarketing_ » 07 Nov '12, 5pm
Good Stuff>> Converged Media: Maximizing Consumer Engagement in a Digital ... [link]
@MintTwist » 07 Nov '12, 4pm
How to maximize customer engagement in the #digital world [link] #business
@CultIdeas » 07 Nov '12, 4pm
What is 'converged media' and how should it impact digital marketing and consumer engagement? Find out here [link]